adidas, also known as The Three Stripes Brand, is a German sportswear company founded in 1949 by Adolf “Adi” Dassler. Over the past 70 years, adidas has become a global player within the sneaker industry, among both casual and savvy consumers. The brand boasts a rich football heritage, but the Superstar and Stan Smith have also given adidas presence in basketball and tennis.
Recent years has seen 3-Stripes-branded sneakers soar in popularity, in large part because of the Kanye West led Yeezy sub-label and the Ultra Boost. adidas has also pioneered high-fashion collaborations, hosting Yohji Yamamoto's Y-3 imprint since 2003. In 2020, classic adidas silhouettes will continue to be reimagined by Prada and Craig Green. Elsewhere, partnerships with Beyoncé's IVY PARK, Tyler “Ninja” Blevins, Jonah Hill, Pharrell and others will ensure adidas remains the global behemoth it is.
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