Kobe Bean Bryant. His legacy precedes him, his relentless competitiveness and winning pedigree made him a legend.
Nike has done a phenomenal job with telling this story through Kobe's signature shoe line.
In 2003, back when he rocked the number 8, Kobe signed a four-year, $40 million deal with the Swoosh brand. He was just 24-years-old with three NBA championships to his name. But megastar Shaquille O'Neal's departure to Miami the following summer (Kobe's alleged involvement aside) left the prodigious shooting guard to be the team leader.